“What’s in a name? That which we call rose by any other name would smell as sweet!” These words by Shakespeare fall flat today when it comes to the use of brand names for trade. Branding and promotional activities revolve around brand names. Therefore, they are as significant today for a business as its organizational structure or quality maintenance. Hence, … Read More
Trademark Search in India: The Definitive Guide
Believe it or not, a lot of entrepreneurs find it challenging to choose a brand for their business. It is difficult not because they can’t come up with new names but because whatever names they come up with, a quick trademark search more often than not reveals that a majority of them are already being used by someone or the … Read More
Patent, Trademark & Design reforms under Startup India
The Indian government on 16th January, 2016 launched ‘Startup India’ campaign with a strong focus on promoting the awareness and adoption of Intellectual Property Rights (IPRs) by startups. The government wants to make it easy for innovative and creative startups to protect and leverage their Intellectual property both in India and abroad. As part of this initiative, the government hopes … Read More